The Impact of Positive Reviews

For a business owner today, a solid presence and a positive reputation online is essential for success. Consumers regularly base their purchasing decisions on customer reviews and ratings they find online. Reviews have the potential to make or break a business. Great reviews can give your brand credibility and lead to more customers and revenue.
For a business owner today, a solid presence and a positive reputation online is essential for success. Consumers regularly base their purchasing decisions on customer reviews and ratings they find online. Reviews have the potential to make or break a business. Great reviews can give your brand credibility and lead to more customers and revenue.
According to a Zendesk survey, 90% of participants claimed that positive online reviews influenced their buying decisions and 86% said their decisions were influenced by negative reviews. Also, according to an article published by WebWorks of Kansas City, more than 90% of consumers do research online before ever making purchases or contacting businesses.
According to a Zendesk survey, 90% of participants claimed that positive online reviews influenced their buying decisions and 86% said their decisions were influenced by negative reviews. Also, according to an article published by WebWorks of Kansas City, more than 90% of consumers do research online before ever making purchases or contacting businesses.
Online reviews are the new word-of-mouth advertising. Positive reviews on Google, Facebook, Yelp and other review platforms are trusted now just as much as personal recommendations. For example, 88% of consumers say they trust online reviews as much as personal recommendations. 78% of consumers between ages 18 and 64 agree that online reviews help them decide whether or not to purchase a product or service. Furthermore, 52% of consumers will choose a company that already has several positive reviews because they feel they can trust multiple opinions. Only 28% of consumers consider price and location as a determining factor when making purchasing decisions. Consumers want to know what others think, and in today's digital world, positive reviews are a necessity for success.
Online reviews are the new word-of-mouth advertising. Positive reviews on Google, Facebook, Yelp and other review platforms are trusted now just as much as personal recommendations. For example, 88% of consumers say they trust online reviews as much as personal recommendations. 78% of consumers between ages 18 and 64 agree that online reviews help them decide whether or not to purchase a product or service. Furthermore, 52% of consumers will choose a company that already has several positive reviews because they feel they can trust multiple opinions. Only 28% of consumers consider price and location as a determining factor when making purchasing decisions. Consumers want to know what others think, and in today’s digital world, positive reviews are a necessity for success.
With TRU.REVIEWS, when a customer agrees to give a review, they first get prompted to declare whether they are happy or unhappy. If happy, they get navigated to where they can share a positive review that gets posted on Google, Facebook, or Yelp. If unhappy, they still get navigated to where they can share a review, but for any review that is 3 stars or less, an email gets sent to the company owner before it gets posted. The benefit is that an owner gets a heads-up before something negative gets posted on Google, Facebook, or Yelp. The point is to give the owner a chance to turn a negative experience into something positive for the customer and hopefully avoid having a negative review get posted. What a great way to turn a negative review into a happy customer!
With TRU.REVIEWS, when a customer agrees to give a review, they first get prompted to declare whether they are happy or unhappy. If happy, they get navigated to where they can share a positive review that gets posted on Google, Facebook, or Yelp. If unhappy, they still get navigated to where they can share a review, but for any review that is 3 stars or less, an email gets sent to the company owner before it gets posted. The benefit is that an owner gets a heads-up before something negative gets posted on Google, Facebook, or Yelp. The point is to give the owner a chance to turn a negative experience into something positive for the customer and hopefully avoid having a negative review get posted. What a great way to turn a negative review into a happy customer!
TRU.REVIEWS helps eliminate dishonest negative reviews because they can be caught and addressed hopefully before they are posted. With how much emphasis consumers place on the opinions of others found online, lots of time and energy is spent by owners addressing reputation management. In addition to losing customers, time spent addressing dishonest reviews takes attention away from an owner’s ability to focus on running a successful business.
TRU.REVIEWS helps eliminate dishonest negative reviews because they can be caught and addressed hopefully before they are posted. With how much emphasis consumers place on the opinions of others found online, lots of time and energy is spent by owners addressing reputation management. In addition to losing customers, time spent addressing dishonest reviews takes attention away from an owner’s ability to focus on running a successful business.
With so much at stake, TRU.REVIEWS is a dream come true! When someone chooses your product or service over one of your competitors, TRU.REVIEWS provides an easier way to get their positive feedback posted online. As a result, you will have more time to focus on other aspects of your business and personal life while enjoying the success that constant positive reviews on Google, Facebook, or Yelp  can bring to your company.
With so much at stake, TRU.REVIEWS is a dream come true! When someone chooses your product or service over one of your competitors, TRU.REVIEWS provides an easier way to get their positive feedback posted online. As a result, you will have more time to focus on other aspects of your business and personal life while enjoying the success that constant positive reviews on Google, Facebook, or Yelp can bring to your company.